Students using books from Cengage/Nelson publishers sometimes wish to have access to their online resources, such as ebooks, videos, etc. This brief entry provides a way to access the online resources for the current book, MKTG 4th edition. For access, you need the Course Link and Course Key. Please note, this doesn’t guarantee you access to the resource. You may be prompted to purchase online access if you don’t have an access code already. Also note, this is only for ‘generic’ use. If MindTap is ‘required’ for your course, please contact your instructor for access instructions.
